love mark
Sale Price:$400.00
Original Price:$500.00
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The lovemarks theory is developed by Roberts (2004) and suggests that “lovemark brands” score high on two lovemark dimensions “love” and “respect” that strengthen consumer-brand relationships and, in turn, positively affect brand loyalty. and love 2017 This relationship is termed a lovemark experience ( Cho et al , 2015 )
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